[ Case study ]
Helping Build a Global Money Transfer Experience
Improving onboarding, activation and user experience for an international money transfer platform.
[ Overview ]
- Client
- SpennX
- Industry
- Fintech
- Platform
- iOS & Android
- Services
- Product Management, UX/UI Design, Onboarding Optimisation, KYC Experience, Notification Strategy, App Store Optimisation
[ The challenge ]
What wasin the way
International money transfer apps need to balance trust, compliance and simplicity. New users must complete identity verification while feeling confident and supported throughout the journey. The challenge was to improve key customer experiences without increasing friction, helping more users successfully activate their accounts and complete their first transfer.
The challenge was to:
- 01Improve onboarding without adding friction.
- 02Make identity verification feel simpler and more intuitive.
- 03Increase user activation and first-transfer completion.
- 04Design lifecycle notifications that drive engagement.
- 05Strengthen App Store presence for better discoverability.
[ My Contribution ]
Improving the moments that matter most.
Rather than rebuilding the entire product, I focused on improving the parts of the experience that have the biggest impact on activation and retention.
Onboarding
Designed and optimised onboarding journeys that reduced friction while helping new customers understand the product.
KYC Experience
Improved identity verification flows, making regulatory requirements feel simpler and more intuitive for users.
User Experience
Worked across key areas of the app to improve usability, consistency and overall customer experience.
Notifications
Designed lifecycle notifications that encouraged users to complete important actions and remain engaged.
App Store Optimisation
Managed App Store presence, improving product positioning, metadata and creative assets to increase discoverability and conversion.
[ Product thinking ]
Designing for Trust
Financial products require users to complete complex tasks while feeling confident that their money is secure. Every improvement focused on reducing unnecessary friction, explaining complicated processes in simple language and helping users progress through onboarding with confidence. The goal wasn't simply to improve screens—it was to improve customer activation and long-term engagement.
[ Results ]
Key outcomes.
- 01Improved onboarding experience
- 02More intuitive KYC journey
- 03Better lifecycle engagement
- 04Enhanced product usability
- 05Stronger App Store presence
[ Product Areas ]
Areas of the product I worked on.
User Onboarding
Identity Verification (KYC)
Push Notifications
UX Improvements
App Store Optimisation
Growth & Activation
[ Gallery ]
Inside the product
[ Technology ]
Platforms & disciplines.
[ My Role ]
Product Management & Growth
My role focused on improving some of the most important moments in the customer journey, combining product thinking, UX design and growth strategy.
- 01Product management
- 02User journey optimisation
- 03UX/UI improvements
- 04Onboarding design
- 05KYC optimisation
- 06Notification strategy
- 07App Store optimisation
- 08Cross-functional collaboration
By improving onboarding, compliance journeys and lifecycle engagement, the product became easier to use while maintaining the trust expected from a modern financial platform.
[ Final Outcome ]
Working on SpennX reinforced the importance of designing products that balance business requirements with exceptional customer experiences.
By improving onboarding, compliance journeys and lifecycle engagement, the product became easier to use while maintaining the trust expected from a modern financial platform.
✷ Next
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